NEW YORK -- When Kendrick Lamar began his Super Bowl halftime show earlier this year, he picked a stage design likely familiar to anyone tuning in: a square, triangle, cross and circle. The Grammy-winning rapper — in front of more than 133 million people — chose to perform on a massive, industrialized grid of flashing lights resembling a giant PlayStation controller. It was a nice surprise present for Sony's PlayStation, which this year is celebrating its 30th anniversary in North America and Europe. Lamar's nod to the console — which Sony had nothing to do with — was another sign of how far the brand has penetrated the culture, in ways big and small. From big-budget Hollywood fare like “Lara Croft: Tomb Raider” starring Angelina Jolie, to Juice WRLD's video for “Hear Me Calling” to “The L

See Full Page