A battle for the next generation of TV technology is on the horizon, and Sony’s secret weapon may have just earned its name.

According to The Walkman Blog, Sony has trademarked the name “True RGB” for use in TVs. Based on what we’ve already learned about the brand’s development of an advanced Mini-LED display, True RGB could be this elusive technology’s official name.

If that’s the case, Sony’s True RGB will soon join Samsung Micro RGB and Hisense RGB Mini-LED as another major player in this burgeoning class. All of these similar-sounding display technologies are similar in their approach, too, with each brand putting its own spin on it — but as someone who’s been closely following TVs for over a decade, Sony’s variation of this technology is the one that excites me the most.

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