“Uncertainty” is the word of 2025—whether its macroeconomic uncertainty, geopolitical uncertainty, policy uncertainty or technological uncertainty. “We’re all navigating choppy waters,” said Kevin Bethune, founder and chief creative officer of dreams • design + life, a “think tank” focused on design and innovation services, at the Fortune Brainstorm Design conference in Macau on Dec. 2.

In a presentation delivered to Fortune’s audience, Bethune argued for a nonlinear approach to design and innovation. Part of that approach is diversity: “We work hard to bring disparate disciplines around the table to problem solve the future in uniquely different ways, together,” he said.

“Collaboration is the currency that informs future innovation,” he added.

The following transcript has been lightly

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