STOWE, Vt. —

Vermont mountain resorts like the Von Trapp family's are preparing for a very busy winter season.

Their highland cows are social media stars. Much like Vermont's fall foliage, the cows have become a major attraction to the lodge and have people flocking to see them.

"I always say besides the Von Trapps themselves, the cows are our biggest draw here at the lodge," said marketing director Bob Schwartz.

Stowe Mountain Rescue referenced the resort's 'cow-mania' in a social media blast this week, before addressing a different Vermont TikTok trend that has had their staff picking up extra shifts.

The volunteer-led rescue team has been called out to Stowe's back country to help bring an unprecedented number of lost skiers home. Chief Jon Wehse says part of the problem is what pe

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