A job search starts with a tiny choice: a title that’s plain, a salary range that’s visible, and a summary that respects time. On large marketplaces like ZipRecruiter , those details often decide what surfaces and what sinks. Feeds reward clarity, and candidates skim fast, after all. The stakes are simple enough. Small edits could lift qualified traffic, and tighter language may help you reach people who actually want the role you’re offering.

What candidates scan first

Titles do the heavy lifting before anyone reads the post. Keep them specific and familiar, so filters match and searches catch them. Compensation near the top signals respect and helps candidates sort quickly by fit rather than guessing in your inbox. Recommended Videos

No one likes “competitive” for a salary range.

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