ARLINGTON, Texas — It's clear the NFL is king, and the Dallas Cowboys are the marquee draw .

The above statement could not be made more apparent than the decade-long reign as the world's most profitable sports franchise, as well as "America's Team" viewership numbers. Dallas' Thanksgiving game against the Kansas City Chiefs shattered the record for the most-watched regular season game of all-time, according to CBS Sports PR .

The 2025 audience peaked at 61.357 million viewers, according to CBS Sports.

The game was also the most-streamed NFL regular-season game ever on Paramount+.

Historic viewership for Chiefs-Cowboys: 57.230 million viewers

🏈 Most-watched regular-season game ever, shattering previous record by 36%

🏈 Audience peaked with more than 61 million viewers

🏈 Full

See Full Page