A couple dressed in festive sweaters bearing a bottle of wine and a six-pack of Stella Artois beer ring the doorbell and turn to each other, laughing joyously.

A young woman holding a bottle of red wine adjusts her scarf and waves into the camera.

A bearded young man in a flannel jacket and hoodie looks sheepishly down at his bottle of Jameson Black Label and grins widely before entering the home.

All the while, Christmas lights twinkle on the porch, which is set against a snowy Canadian street.

The Alcool NB Liquor ad — complete with holiday music and a chipper voiceover — encourages New Brunswickers to stop by the Crown corporation to pick up a gift for “extra holiday cheer.”

The people, the porch, and the booze they’re clutching are all AI-generated.

“Contracts come and go, I woul

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