Republic Brands Group (RBG) announced on Wednesday the acquisition of a new portfolio of fashion brands, including Joie, Equipment and Current/Elliott, for $36 million, forming a new division called the Lux Group.
Sami Souid, chief executive officer of Republic Brands Group, said the acquisition underscores the company’s strategy to assemble a diversified portfolio of brands with strong cultural relevance and long-term commercial potential. The first collections under RBG’s direction are scheduled to debut for fall 2026.
“We purchased this portfolio because we believe in the value and recognizable assets of each brand. Joie, Equipment and Current/Elliott each bring an established customer base, proven market demand, and a distinctive point of view that complements our group’s broader vi

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