Earlier this fall, cofounders Mac Boucher and Matthew Domescek launched Edn, an anti-plastic and toxic-free, emerging wellness-geared brand with its first offering of 100 percent cotton men’s underwear. On Thursday, the brand will introduce women’s underpinnings that continue the company’s message of combating the increasing health and sustainability concerns around microplastics.
“The very impetus of why I’m involved in this, coming from fashion , was hearing my girlfriend and her sister talking about endocrine disruptors in your underwear, and needing to find something that was good. That was three years ago, and it triggered how to think about clothing in a different way,” Boucher said of the brand, which aims to offer accessibility to clean, traceable garments that are designed to

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