Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer.

The self-described “global color authority” claims that PANTONE 11-4201 Cloud Dancer has an “aerated presence” which “acts as a whisper of calm and peace in a noisy world.”

It is the first time Pantone has chosen white since it began naming a color of the year in 1999.

The color of the year is chosen by a team of experts and is intended to "draw attention to the relationship between culture and color," the company says.

This year’s pick is meant to represent serenity and tranquility, which Pantone says is ever in need “in a frenetic society.”

“Similar to a blank canvas, Cloud Dancer signifies our desire for a fresh start. Peeling away layers of outmod

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