Pantone has crowned a soft, airy white called Cloud Dancer as its 2026 color of the year — the first time in the program’s 27-year history that the global color authority has picked a shade of white.

Officially known as Pantone 11-4201, Cloud Dancer is described by Pantone and design editors as a “billowy white imbued with serenity.”

What is Pantone?

According to its website , Pantone helps designers and producers ensure color control so that brand identity can stay consistent regardless of what and where something is made.

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How do they choose the color of the year?

Lori Pressman, vice president of the Pantone Color Institute, told designers during a webinar Tuesday morning that the new pick comes out of months of gl

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