On season one of Build Mode: Product, Meet Market , we explore what it really takes to get your product into the hands of customers. We’ve talked a lot about product-market fit, but this week we take a step back to something just as essential and far less discussed: founder-market fit.

Investors love to ask, “What’s your competitive advantage?” Usually they’re talking about moats, IP, and defensibility. But before you ever write a line of code, you already have assets: your background, your experiences, your reputation, your network. Most founders simply forget to treat those as strategic tools.

As the saying goes, “if you’re the smartest person in the room, you’re in the wrong room.” Be intentional about who you surround yourself with, build a focused network, and share your unique

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