Louis Vuitton ’s latest retail venture, its largest flagship in the world to date, was unveiled on Wednesday at Shinsegae The Reserve in downtown Seoul — the new venue , spanning six floors, houses retail spaces, a large-scale exhibition gallery, beauty counters and dining destinations under one roof.

On opening night, the experimental retail space was transformed into a cultural playground of fashion, music and art. Guests included J-Hope of K-pop group BTS, Lisa of Blackpink , Felix of Stray Kids , actors Gianna Jun, Gong Yoo and Mina Shin, and “ Squid Game ” stars Ho Yeon and Jian Won.

“I personally visited the ‘ Visionary Journeys ‘ exhibition in Osaka, so I already had a strong appreciation for the concept — and seeing it brought to life here in Seoul, in such a

See Full Page