The new direct-to-consumer offering from MS NOW is being pitched as different from other subscription digital offerings, but it will include 24/7 access to the linear network.

Announced at the Versant Investor Day conference, the plans are for a summer 2026 debut for the subscription service, with an aim to be “a home for progressives on digital,” with the linear feed, interactive content and community features.

Per the network, “It puts MS NOW fans at the heart of the brand: giving them unprecedented access to their favorite hosts, thoughtful curation, opportunities to join vibrant discussions, and resources to engage in their communities and the fight for American democracy.”

Rebecca Kutler , the president of MS NOW, told investors, “We think about the marketplace, and there are

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