Travelers are shifting away from sightseeing toward more meaningful experiences. Increasingly, vacations are focused on connection, culture, and sustainability rather than traditional tourist attractions.

Expedia Group has released its annual travel-forecast report , Unpack ’26: The Trends in Travel™, offering an early look at what travelers are seeking in the coming year. The company reports that the era of passive, simple getaways is giving way to deeper, more intentional travel rooted in culture, sustainability, and personal meaning.

A central component of the new report is Smart Travel Health Check, a new industry tool designed to spotlight destinations that manage tourism growth responsibly. Created in collaboration with the World Travel & Tourism Council, the metric highlights pl

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