Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color.

The "color?" White. Cloud Dancer (PANTONE 11-4201) to be more exact. The company described it as "a lofty white that serves as a symbol of calming influence in a society rediscovering the value of quiet reflection" in an announcement Thursday.

Every year since 1999, Pantone, widely considered the world's authority on color, has selected a shade it projects will represent and define the year ahead — a prediction of the upcoming year's global mood and culture. The chosen color sits at the forefront of Pantone's brand identity for the year, appearing in everything from commercials and Pantone-branded merchandise, to external brand and artist collabora

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