A stream of people showing up to a brightly lit front porch, each holding up a bottle of wine, spirits, or beer.

This cozy winter scene depicted in a new advertisement for N.B. Liquor encourages customers to stock up for the holidays.

But none of the smiling people, or the bottles of alcohol they are holding, are real.

The ad was made with artificial intelligence. And now N.B. Liquor is catching enough heat for the video campaign that a government minister directed them to take the ad down.

A spokesperson for N.B. Liquor said in an emailed statement that the use of AI came down to trying to manage costs. WATCH | I just don’t understand why they couldn’t have used real people’:

N.B. Liquor criticized for AI holiday ad 38 minutes ago | Duration 2:48 The minister responsible

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