MILAN – BasicNet Group is on a shopping spree.

After inking a deal to acquire Woolrich from L-Gam last month , the publicly traded, Turin-based company said on Thursday it is to add beachwear specialist Sundek to its portfolio. This already comprises brands like Kappa, Robe di Kappa, K-Way , Superga , Sebago and Briko.

The group has reached an agreement to acquire the beachwear brand by taking full control of parent company Kickoff SpA. from Winnie Srl. This marks a strategic addition for BasicNet, which is moving into a new segment with the deal.

“We welcome another historic American brand, with 70 years of heritage, deeply rooted in the culture and landscape of the Italian market and beyond. It is a brand we have always appreciated, one we have personally used, an

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