A trip to Target turned into an unexpected and concerning viral moment for JoJo Ozougwu, a former NFL linebacker turned “kindness influencer.”

The former college football player has taken up a career as a content creator who hands out money, gift cards, and sometimes even flowers to strangers and films their reactions. His Instagram is full of feel-good vibes and videos—except for one.

Over the summer, he encountered a white woman who declined his $500 offer after she showed a small kindness. Her explanation was so befuddling that it sparked a debate about race in the comments.

In a July 26 Instagram reel, Ozougwu pretended that his card had been repeatedly declined when he tried to buy $2.80 worth of candy at the self-checkout aisle of a Target. Grabbing the attention of a white woman

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