As Netflix makes a run at Warner Bros Discovery that would test its commitment to theatrical, the streamer has had an erratic week in cinemas between the bust of Rian Johnson’s Wake Up Dead Man : A Knives Out Mystery with $4 million+ over the five-day Thanksgiving frame, and the presales success of the New Year’s Eve Stranger Things series finale stunt.
When it comes to Netflix ’s further foray into theatrical, it’s been a bag of mixed messages. Following the great results for its first No. 1-ranking movie at the box office in late August with KPop Demon Hunters Singalong, at $19M over two days (sans No. 1 chain AMC, but with Regal and Cinemark), Netflix co-CEO Ted Sarandos exclaimed on an Oct. 21 earnings call that the company’s m.o. is “to give our members e

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