A week after Thanksgiving’s triple-header smashed records, Nielsen figures released this week confirm the NFL’s Black Friday game also established a new viewing milestone.

The Chicago Bears ’ 24-15 road win over the Philadelphia Eagles on November 28 drew roughly 16.3 million viewers , the largest Black Friday sports audience tracked since at least 1991.

This marks a 21% rise from last year's 13.51 million average viewers for the Las Vegas Raiders vs. Kansas City Chiefs game, and a 70% increase from their debut Black Friday game in 2023 between the Miami Dolphins and New York Jets.

On the field, Chicago’s ground game dominated, with rookie Kyle Monangai (130 rushing yards) and D’Andre Swift (125) combining for 255 rushing yards, while Caleb Williams managed the game through the ai

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