MADISON (WKOW) -- When you walk into a grocery store around Madison, you might hear a familiar sound of the season — the ringing of Salvation Army bells.

The organization's Red Kettle campaign is underway, and on Thursday WKOW joined volunteers in ringing bells at Metcalfe's Hilldale.

Volunteers are raising money to help the nonprofit continue supporting families and meeting community needs.

"We have a goal this year of $500,000," Major Kristina Sjogren said. "We're urging people to come out and support us in any way they can, whether it's dropping money in our kettle or volunteering to help us with ringing."

The campaign runs through Christmas Eve. Donors can give cash or spare change, use tap-to-pay on the kettle sign, scan the QR code or donate online through the Salvation Army's vi

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