WWE President Nick Khan provided a detailed analysis of the evolving media landscape during his appearance on the Impaulsive podcast, focusing specifically on the company’s pivot away from the traditional Pay-Per-View model. Khan credited the leadership prior to his arrival for the foresight to launch the WWE Network, a move that fundamentally changed how the company distributes its premium content.

“WWE Got out of the Pay Per View business. In 2014 again, predates me. Brilliant move. Get out of that volatility and all of that stuff,” Khan stated.

The traditional model relied on customers purchasing individual events at high price points, creating significant fluctuation in revenue depending on the strength of a specific match card. By moving to a subscription-based model—first with th

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