Key Takeaways

When circumstances wipe out your original plan, don’t freeze up. Look for what you can do and double down on creativity.

Invest in relationships long before you need them.

When you have to pivot, adapt quickly and keep your audience and customer base at the center of your decisions.

Ever try surfing the unexpected? That’s what great entrepreneurs do every day — we turn change into a chance to shine. This year, I experienced this lesson up close and personal when I attended the Pacific Airshow in Huntington Beach, California — the biggest airshow in the U.S. by attendance, running for three consecutive days.

The whole atmosphere, with families gathered along the sand and a community spirit you just can’t find anywhere else, made it an unforgettable and amazing experienc

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