The 2025 edition of Spotify Wrapped arrived earlier this week, and it was impossible to miss. The annual listener recap attracted widespread news coverage that spanned the mainstream press (The New York Times, USA Today), the business press (Fast Company, Forbes), the tech press (Mashable, PC Mag) and local press (Peoria Journal Star, Cincinnati Enquirer). For its part, Spotify announced the launch of Wrapped with a slew of blog posts and a pre-release press conference. Even before that, articles about Wrapped’s launch began appearing in late November by publications eager to tap into listeners’ anticipation.

Regardless of how Spotify users learned of Wrapped — the media attention, social media chatter or seeing it when they opened their Spotify app on Wednesday (Dec. 3) — they took part

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