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Wildcats sound the alarm: $22M investment, low results

A little over a month into the new college basketball season, the national picture is already shifting. Michigan, Arizona, and UConn look capable of challenging Purdue for the No. 1 spot, but in Lexington, things are getting tense. Kentucky, once a preseason top-10 team, suddenly looks like it could drop out of the AP Top 25. It is a surprising situation for the most expensive roster in college basketball.

At 5–4, the Wildcats are not playing anywhere close to the level expected from a team built with a reported $22 million in NIL talent. Right now, Kentucky is the most expensive roster in the sport, but the results are not matching the investment.

A Month of Warning Signs

Kentucky has still not beaten a tru

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