A regional grocery store recently went viral after unveiling an unusual — and intriguing — treat: butter-dipped ice cream cones.

Stew Leonard’s , a Connecticut-based chain with additional locations in New York and New Jersey, posted an Instagram video of the dessert on Nov. 20.

The video shows an employee dipping a vanilla soft-serve cone in a bowl of melted Stew Leonard’s-brand butter .

“Soft serve … dipped in real butter,” the post read. “Yes, we’re testing it. Yes, it’s insane.”

The chain also shared a video of its CEO, Stew Leonard Jr., trying the dish himself.

The Instagram video has been liked nearly 75,000 times, sparking reactions ranging from amusement to mild disbelief.

“My son just said (in awe), ‘We don’t even do that in Wisconsin,'” one person wrote.

“Just because

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