Right now, millions of high school seniors are finalizing their college applications and anticipating where they’ll spend the next four years studying and sleeping on bunk beds. If the most hashtagged universities on TikTok are any indication, a lot of them will be headed below the Mason-Dixon line.

You’ve probably heard about #RushTok, the corner of TikTok where young women at mostly Southern schools post their way through sorority rush season. The University of Alabama’s sorority selection process, commonly known as Bama Rush, brought the phenomenon to the mainstream with an eponymous Netflix documentary and seemingly turned into a recruitment tool for the school itself. The draw of Southern campus life has spread well beyond the sorority set, however.

Northerners are flocking to big S

See Full Page