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Utah's 2034 Winter Games logo received mixed reactions, but organizers remain optimistic.

CEO Brad Wilson believes understanding the logo's story will improve public perception.

Designer Nate Morley says the logo reflects Utah's landscapes and cultural diversity.

SALT LAKE CITY — A week after launching the new name and logo for Utah's 2034 Winter Games to mixed reviews, the state's Olympic organizers said the public will come around to the unusual design.

"We had a lot of energy around the logo last week, and we're seeing a lot of really good comments as people understand the story better," Brad Wilson, CEO of the Organizing Committee for the 2034 Olympic and Paralympic Winter Games , said at Monday's steering committee meeting.

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