Godrej Enterprises Group’s Appliances Business has expanded its India v/s E-Waste initiative with a new awareness campaign that draws attention to how improperly discarded electronic waste can enter soil, water, and eventually food. The campaign uses visual metaphors to demonstrate the issue and aims to reach young audiences through digital content and school-based activations.

The initiative follows rising concerns over India’s growing e-waste generation. According to the Press Information Bureau, India produced nearly 1.3 million metric tonnes of e-waste in FY24–25. Global estimates from the UN’s Global E-Waste Monitor indicate that annual worldwide e-waste is increasing by 2.6 million tonnes and is projected to reach 82 million tonnes by 2030.

Godrej’s new campaign includes short soci

See Full Page