HDFC Life has introduced Life Ki Script, a digital campaign featuring actor Cyrus Broacha, centred on financial preparedness and long-term planning. The initiative draws from internal research indicating a 26-point gap between how financially ready Indians believe they are and their actual level of preparedness.

The campaign comprises three short films covering term insurance, savings, and retirement, presenting everyday scenarios to illustrate how life insurance products can help individuals plan across life stages. The films will run for five weeks across digital and social platforms, supported by select high-impact properties.

Pritika Shah – head of marketing, HDFC Life said: “Just like a well-written film script gives characters the strength to face any plot twist; a solid financial

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