New Delhi [India], December 8 (ANI): The Delhi High Court has directed e-commerce platforms and social media intermediaries to respond to a complaint filed by actor NTR Jr, who alleged widespread misuse of his identity across digital platforms.

The Delhi High Court on Monday took up a petition filed by Telugu actor Nandamuri Taraka Rama Rao Jr (NTR Jr) seeking protection of his personality rights against the unauthorised use of his name, image, likeness, and other attributes of identity. Justice Manmeet Pritam Singh Arora heard the matter.

Senior Advocate J Sai Deepak, appearing for the actor, informed the Court that several e-commerce platforms and social media sites were hosting content that violated NTR Jr's personality rights. The material, he argued, was being used without consent f

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