Despite the fact that the word “woke” has been caustically commodified by bad-faith caucasians, the word, in its truest nature, still means “don’t let these white folks trick you.” The culture wars are raging in the streets, tweets, sheets, and everywhere that God has seats, so, we have to be vigilant about the messages that we are getting in media less we be ignorant to those who would play in our faces.

We’ve already seen what Sydney Sweeney’s “good genes” have done to the online discourse, and today we have yet another example of whiteness being pushed as an agenda that we should subscribe to. No, not the white that Clipse and Jeezy have made famous, we mean the corporatized white that has been trademarked for mass consumption.

According to TODAY, Pantone, the proprietary color-naming

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