Key Takeaways

Innovation can emerge from restoring trust in stagnant markets, not just creating new products.

Founders can convert dysfunction into opportunity by embracing clarity and empathy, focusing on transparency and customer trust.

Trust as a market advantage catalyzes growth, reduces customer acquisition costs and boosts retention in otherwise unreliable industries.

Stagnant industries are prolific, and they erode customer trust. When environments become stale , and associations with a type of business are hardened and archaic, breaking the mold and inciting interest in your business becomes a losing battle.

Take the gold resale world for example. Images that come to mind include harsh fluorescent lights in unwelcoming environments, confusing pricing with no transparency and

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