On has laid an early bid as the source of the biggest running shoe innovations of 2026.
At The Running Event last week in San Antonio, the Swiss brand revealed its first mass-market shoe to make use of Lightspray technology and a major breakthrough in manipulating supercritical foams.
Outside of Brooks’ introduction of the Glycerin Flex, which creates an entirely new experience fostering ground feel without sacrificing cushioning, and model from another brand embargoed until March, no other shoe shown at the trade show appears poised to tantalize runners next year as much as what was previewed by On.
On-hand to discuss the year ahead and beyond were On cofounder and executive co-chairman Caspar Coppetti and Scott Maguire , who was named chief innovation officer in April and will

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