MILAN — The global wellness economy is projected to reach $9.8 trillion by 2029 from $6.8 billion in 2024, the latest data from the Global Wellness Institute showed. According to a consortium of wellness experts gathered at a conference held in Milan on Dec. 2, a lot of that growth will depend on how hospitality firms help their guests obtain perhaps the greatest luxury of all: living longer.

At the event organized by Italy-based Teamwork Hospitality group, 600 participants and 34 speakers from some of the world’s largest hotel chains, converged on the city’s NH Collection City Life hotel to discuss the major trends offered in hospitality services driving the ongoing boom. Longevity and, in particular, biohacking services, were listed as two areas that are most sought out by travelers.

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