Each season, Nili Lotan muses on the same inspirations: rock ‘n’ roll a la Jimi Hendrix and Bob Dylan, Yves Saint Laurent in the ’70s, western Americana and the formality of a military uniform. “I started this in 2003 and I just keep evolving,” she said. She leads with intuition rather than following trends, and she recalibrates on what has worked and then fills in gaps for her urban customer’s wardrobe. So what makes pre-fall different then? It’s the extra dose of military, seen throughout with camouflage prints on pants and jackets and an olive green anorak.

Lotan shared that she creates by developing a full look rather than pieces, considering how a real woman dresses, illustrating how garments are layered. Her love for denim, perennially an important category, is displayed in the ad

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