Devesh Mistry, an Indian-origin entrepreneur long regarded as one of the UAE's most influential digital design voices, has died, his company Red Blue Blur Ideas (RBBi) announced on Sunday. Gulf News reported that colleagues across the region remembered him as a pioneering figure in user experience design and a mentor to a generation of young professionals.

RBBi said Mistry was affectionately known as Superman, a nod to both his relentless drive and the agency's name, inspired by Superman's 'Red Blue Blur' streak in flight. The company, co-founded by Mistry and Amol Kadam in 2011, described him as a force who shaped its culture and approach from the start.

In a LinkedIn post, the Dubai-based agency wrote, "Our Co-Founder, Devesh Mistry, passed away. To many of us, he was our own Superman.

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