Last November, a TikTok video made so popular that the business had to move up plans to expand from online sales and a booth at a farmers market to an actual storefront. On Saturday, Marigold Bagels finally opened at its new North Park home.

Although owner Mike Rabinowitz planned as best he could for the shop's opening, he was overwhelmed by the nearly 300 people who turned out on Saturday. He made 750 bagels, close to capacity for him at this time, and sold out before noon — two hours before closing time.

While the vast majority of customers were good-natured about the lines, the hours-long wait and even arriving to find all the bagels gone, some customers were irate.

"When it comes to bagels, people don't like the notion that you ran out of food," Rabinowitz explained.

What people ma

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