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Rosca, a new bagel cafe making Mexican everything and hibiscus cured lox, just opened in Chicago.

“We don’t want to just be known as a bagel shop,” said chef and owner Felix Zepeda. The business’s other half, he said, is his general manager and girlfriend, Ariana Cabral. “We want to be known for a full immersive cafe vibe.”

Rosca celebrated its grand opening in Pilsen on Nov. 5 .

His Mexican everything bagel has become the savory bestseller.

“Instead of things like Mediterranean oregano, we use Mexican oregano,” Zepeda said. “Instead of red chile flakes, we use ancho chile flakes, and we also throw in little things like dehydrated lime zest and some cumin seed, so it’s a lot of bold flavors that really scream Mexico.”

But that wasn’t his

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