John Cena has shed light on the creative direction for his long-time rival Brock Lesnar, hinting at a major retirement angle currently in the works. During a recent appearance on Insight with Chris Van Vliet , Cena discussed his decisive loss to Lesnar earlier this year and alluded to the long-term plans for "The Beast Incarnate".

Cena explained that the lopsided defeat was a calculated move to re-establish Lesnar as a dominant force—a "mountain" for a future star to conquer. He suggested that this build is leading toward a specific endpoint in Lesnar's home state.

“You have to figure out who gets the shine that night. In his return again, only my perspective, [this is an] attraction where we are going to build until he goes into the sunset, which is, I think, in Minnesota. Creatively,

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