More and more people are turning to GoFundMe for help covering the cost of housing, food and other basic needs.

The for-profit crowdfunding platform's annual “Year in Help” report , released Tuesday, underscored ongoing concerns around affordability. The number of fundraisers started to help cover essential expenses such as rent, utilities and groceries jumped 20%, according to the company's 2025 review, after already quadrupling last year. “Monthly bills” were the second fastest-growing category behind individual support for nonprofits.

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The number of “essentials” fundraisers has increased over the last three years in all of the company's major English-speaking markets, according to GoFundMe CEO Tim Cadogan. That

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