Financial donations offered through GoFundMe reflect widespread concerns around the U.S. about the cost of living, according to the crowdfunding platform's annual analysis of its users' fundraising campaigns.

GoFundMe said the words "work," "home," "food," "bill" and "care" were among the top keywords in fundraisers' campaigns this year. "Monthly bills" were the second fastest-growing category, behind appeals for support for nonprofit groups.

Public focus on affordability has flared, with a recent CBS News poll showing that inflation and the economy rank as Americans' top national concerns.

In the U.S., fundraisers to raise money for necessities like rent, groceries, housing and fuel surged 17% in 2025, according to GoFundMe. Company CEO Tim Cadogan said the platform has seen

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