NBCUniversal is almost cleared out of advertising inventory tied to coming telecasts of the 2026 FIFA World Cup on Telemundo — which remains more than half a year away from starting.

Telemundo inventory tied to the tournament is 90%, the company revealed Tuesday. The Spanish-language network holds exclusive rights to telecast Spanish-language broadcasts of the event in the U.S. The company says it is seeing double the spend from advertisers when compared to the sales process behind the 2022 FIFA World Cup . Among the companies buying commercials are Anheuser-Busch, AT&T, Bank of America, The Coca Cola Company, Diageo, McDonald’s, Toyota, Volkswagen of America and Xfinity, a subsidiary of Comcast, NBCU’s corporate parent.

“The growth of soccer in the United States coupled with the

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