Hinge's founder and CEO, Justin McLeod, is stepping down to launch Overtone, an AI-driven dating service.

McLeod launched Hinge in 2012, according to its website, and relaunched the popular dating app in 2016 "with a renewed commitment — helping people find love."

McLeod mentions the relaunch in a blog post on Overtone's website, stating that public sentiment was turning on dating apps at the time, and so was his. So he made the decision "to tear down Hinge as we knew it and rebuild from scratch."

"And yet, as the cultural tides shift again, I've begun to feel a stir familiar to the one that sparked our reinvention ten years ago," McLeod writes, harking to the degrading public opinion of dating apps (even though Hinge has monetarily grown between 2024 and 2025).

McLeod then goes on to

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