An uncertain economy did nothing to slow shoppers down this Black Friday. The annual promotional period—which seems to get longer every year—broke records, including a new high for online shopping: $11.8 billion. Though home retailers aren’t typically big winners on Black Friday, many benefit from the overall excitement. To get a sense of what this year’s retail frenzy looked like in the home world, Business of Home spoke to seven brands and retailers.

Big Rebound

Across the board, these home players found that 2025 marked a huge improvement over 2024, with several seeing a resurgence in sales after recording a dip last year. “We were really happy with how Black Friday went for us this year,” says Phantila Phataraprasit , CEO of direct-to-consumer furniture brand Sabai . “We were

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