For most people, ‘personal styling’ has long been a luxury reserved for celebrities. For Ayushmaan Sethi, that exclusivity looked less like a premium service and more like a gap waiting to be solved. Popularly known for featuring in his mother Archana Puran Singh’s vlogs, Sethi has built Clueless, an AI-powered personal stylist that promises to make fashion discovery easier, faster and deeply personalised.

The idea is simple: instead of scrolling endlessly across apps, users can turn to an AI stylist that learns their taste and pulls pieces from more than 1,500 brands into one curated feed.

The first version of Clueless, however, looked different from what the app offers today. "Earlier, our app helped you find clothes based on your 'search' and a curated 'explore' feed. But a lot of peo

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