Channel 4 is expected to name Priya Dogra , Sky’s ad chief and a former Warner Bros. Discovery (WBD) executive, as its next CEO.

The UK commercial network could announce Dogra’s appointment as early as this week, nearly eight months after Alex Mahon resigned .

Dogra’s anticipated hire was first reported by The Financial Times , with Deadline sources confirming the story. We reported on Tuesday that a decision was imminent.

Dogra only joined Sky in June last year and has served as the Comcast-owned broadcaster’s chief advertising, group data, and new revenue officer. Before her time at Sky, she worked at WBD for 15 years, rising to become the company’s EMEA president and managing director.

Deadline revealed on Tuesday that Emma Lloyd, Netflix’s vice president of partnerships EMEA

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