Hansa Research has launched a subscription-based advertising impact measurement service designed to track the effectiveness of ads across digital video platforms. The offering covers YouTube, Instagram, Facebook, OTT services and other mobile video environments, providing brands with an independent evaluation framework.

The service measures campaign performance in real time and against brand-specific target audiences. With a monthly sample of 2,500 respondents—aggregating to 30,000 annually—the study spans ten cities and includes face-to-face interviews with physical verification of mobile apps. Brands can subscribe to a one-month study at Rs 9 lakh, with only three brands assessed each month on a first-come-first-served basis.

The measurement framework tracks ad recall, message comprehe

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