Britannia NutriChoice has unveiled a new campaign built on the idea that one good choice can make the next one easier. Aamir Khan joins the brand as the face of the communication, bringing a light, relatable tone to the platform developed by Lowe Lintas.

Conceptualised by Lowe Lintas , t he films use everyday situations to show how a single positive decision can influence subsequent choices. The narrative is positioned around building momentum through small habits, presented through slice-of-life storytelling.

Alongside the campaign, the brand has expanded its portfolio with the launch of NutriChoice 100% Millets Apple Cinnamon cookies. Made with millet flour led by jowar, and containing foxtail and ragi, the variant follows a recipe with no added sugar, no maida and no palm oil. I

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